Recycle Week – 2024

We are excited to announce that this year’s Recycle Week theme is ‘Rescue Me’. The campaign will run from 14th-20th October 2024, focusing on rescuing recyclable items from the rubbish bin.

By recycling at least one extra item as part of our daily recycling routine will make a huge difference.

Opportunities to get involved

Recognition of our Recycle Now ‘swoosh logo’ is at an all-time high, with 80% of citizens recalling the logo. Joining Recycle Week celebrations will align your brand with this national high-profile event and demonstrate that it takes sustainability seriously.

Recycle Week through the years

Since 2004 Recycle Week has delivered the nation’s largest recycling behaviour change campaign. Through an ambitious mix of film, social media, on street initiatives, influencers, radio and PR, Recycle Week has encouraged citizens to recycle, using the power of its one voice.

Our research

Through WRAP’s Recycling Tracker, we know that 88% of UK households regularly recycle. This is a testament to the focus and investment from WRAP’s citizen-facing brand Recycle Now and its partners over the years.

However, the data in the Recycling Tracker highlights that 87% of UK households recycle 1 or more items which are not accepted in the kerbside recycling and 57% miss one or more items which could be recycled at the kerbside.

We have made great strides, but more is needed. In a world where resources are limited, Recycle Now’s vision is to get people recycling the right things more often.