Start-up Stars: Sustainability as a business case

In this special edition of our Start-up Stars series for Green Libraries Week 2025, we’re showcasing small business owners who prove that sustainability isn’t just good for the planet — it’s good for business too.

Our inspiring panel will share how they’ve embedded sustainability into their models, and how those choices have driven innovation, resilience, and ongoing growth. With expert moderation by coach and author Rasheed Ogunlaru, we’ll explore:

• How purpose-led businesses create real competitive advantage

• Why customers and investors increasingly expect greener practices

• Practical steps any business can take to reduce its footprint and boost value

Whether you’re just starting out or already running a business, this event will give you concrete insights into how sustainability can future-proof your business.

Join us to discover how making small, smart changes today can deliver lasting success tomorrow.

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