Veganuary 2026

Veganuary is an annual January campaign where businesses commit to promoting plant-based products to reduce emissions, boost sales, and align with sustainability goals.

Business Takeaways

• Reduce Scope 3 emissions from food supply chains by promoting plant-based options.
• Boost brand credibility and sales targeting sustainability-focused consumers.
• Align with net zero goals through commitments like 50% plant-based menus.
• Avoid greenwashing perceptions by partnering with a reputable nonprofit.
• Enhance corporate wellness and ESG reporting with workplace challenges.

Who is it for

•  Sustainability managers focused on Scope 3 and supply chain decarbonisation.
• CSR and ESG directors integrating plant-based strategies.
• Food and beverage procurement teams seeking emission reductions.
• Marketing leads targeting eco-conscious consumers.
• Operations managers in hospitality and retail.
• Corporate wellness coordinators for employee programs.

Veganuary challenges businesses to increase plant-based offerings during January, helping connect with conscious consumers and drive visibility for sustainable products. Major companies like Ikea, Unilever, and Burger King UK participate to cut food-related emissions and meet net zero targets. The campaign supports corporate strategies for environment, health, and animal welfare without participation fees.